Supported living or supportive living refers to a range of services and community living arrangements (CLAs) designed to support disabled citizens to attain or retain their independence. It is a form of healthcare that promotes service users residing within the community. It consists of both regulated and unregulated activities.

The UK Home care and Supported Living Market Report shows the value of the UK market for home care and supported living to be £10.3 billion (2019/20) and estimates that around 1 million people receive care. Through the Covid-19 pandemic, the sector showed itself to be resilient in the face of the challenges it faced.

Steps to Writing a Sample Supported Living Business Plan Template for UK

  1. Executive Summary

King James® Supported Living is a supported living facility that will be based in Bournemouth. The organization will be committed to providing a supported living housing option in which residents will receive assistance with activities of daily life in a comfortable, home-like environment.

Kane James is the founder and CEO of King James® Supported Living.

  1. Company Profile

a. Our Products and Services

King James® Supported Living will provide a range of assistance and support to our residents so that they will be able to carry out basic tasks such as taking their medications, bathing, feeding themselves amongst others. Our products and services are designed to help our residents live their normal life despite their disabilities, old age, or the condition of their health (handicap).

b. Nature of the Business

Our supported living facility will operate as a charity organization, we will source finance from donor organizations, relevant government agencies et al. But in some cases, we will charge residents or their families for the services rendered howbeit, we are designed not to make profits but to keep the organization going.

c. The Industry

King James® Supported Living will operate under the home care and supported living industry.

d. Mission Statement

Our mission is to provide comfortable, safe, and secured facilities for the elderly and people with one form of disability or the other.

e. Vision Statement

Our vision of to become the number one supported living facility in the whole of Bournemouth.

f. Our Tagline (Slogan)

King James® Supported Living – Your Assurance for Full Support!

g. Legal Structure of the Business 

King James® Supported Living will be formed as a charity organization and we will operate as a charitable incorporated organization (CIO).

h. Our Organizational Structure
  • Head of Supported living (President)
  • House Manager (Administrator)
  • Nurse’s Aides
  • Caregivers
  • Fundraiser
  • Account Officer
  • Front Desk Officer
  • Cleaners
  • Security Guards
i. Ownership/Shareholder Structure and Board Members
  • Kane James (Owner and Chairman/Chief Executive Officer) 56 Percent Shares
  • Peter Miller (Board Member) 14 Percent Shares
  • Eddie Johnson (Board Member) 10 Percent Shares
  • Chris Beckham (Board Member) 10 Percent Shares
  • Joy McKenzie (Board Member and Sectary) 10 Percent Shares.
  1. SWOT Analysis

a. Strength
  • Ideal Location for a supported living facility
  • Highly Experienced and Qualified Employees and Management
  • Access to Pool of Donor Organizations
  • Highly Secured Facility
  • Highly structured programs
b. Weakness
  • Budget Limitations
  • Inability to manage the organization without the support of donations and grants
  • Operating from a leased facility (restriction to fully modify the facility to suit our style and taste)
  • Inability to retain our highly experienced and qualified employees longer than we want
c. Opportunities
  • Bournemouth has a high number of old and disabled people
  • Government funding and private donations are anticipated to increase
  • The supported living industry is projected to reverse its decline trend and increase in the coming years.
  • A pool of finance from donor organizations, individuals, and relevant government agencies.
i. How Big is the Industry?

The home care and supported living industry is a big industry in the United Kingdom. Available data shows that the value of the UK market for home care and supported living was £10.3 billion (2019/20).

ii. Is the Industry Growing or Declining?

The home care and supported living industry in the United Kingdom are growing.

iii. What are the Future Trends in the Industry

The home-care and supported living industry is changing, and players in the industry are improvising. No doubt, robotic technology, and specialized software will change the landscape of the industry going forward.

iv. Are There Existing Niches in the Industry? If YES, List them
  • Sheltered & Extra Care Housing
  • Short-term Supported Housing
  • Long Term Housing.
v. Can You Sell a Franchise of your Business in the Future?

King James® Supported Living has plans to sell franchises in the nearest future and we will target major cities with high children abandonment rates in the United Kingdom.

d. Threats
  • Lack of support from stakeholders and the government
  • Unfavorable government policy and regulations.
  • Community resistance
  • Liability problems
  • Reduction in abusive homes and teenage pregnancies
i. Who are the Major Competitors?
  • Abbey Investments Supported Living
  • Age UK Assisted Living (extra-care housing)
  • Charity Choice – Supported Living Charities
  • CareTech Supported Living Services, UK
  • Croner-I Supported Living and Extra Care
  • Delight Supported Living
  • Homeless Link – Supported Housing Alliance
  • Haigos Health and Social Care Services
  • MK Care Services Limited
  • Mumby’s Homecare Support Limited
  • UK Care Team Ltd.
  • Independent People Homecare Services
  • Promedica24 UK Ltd.
  • Mencap Supported Living Services
  • Sequence Care Group, UK
  • Nidirect Supported Housing and Care Homes
  • Priory Adult Care Supported Living Services, UK
  • Haringey Council – Supported Living Services
  • Sanctuary Supported Living
  • Magic Life UK.
ii. Is There a Franchise for Supported Living Facility? 

Yes, there are franchise opportunities for a supported living facility in the UK. Here are some of them;

  • Absolute Care Services: £30,000 Minimum Investment
  • Bridgewater: From £80,000
  • Clarity Homecare: £28,000 – £60,000
  • Extra Help: From £10,000 + VAT
  • Promedica24: £20,000 – £40,000
  • Hallows Care: £39,950 – £118,000
  • RadfieldHome Care: £30,000 – £80,000
  • Home Instead: £85,000 – £96,000
  • Heritage Healthcare: £36,000 – £96,000
  • Seniors Helping Seniors: £65,000 – £110,000
  • KarePlus: £25,000 – £75,000.
iii. Are There Policies, Regulations or Zoning Laws Affecting Supported Living Facility?

Yes, there are policies, regulations, or zoning laws for supported living facilities in the United Kingdom. Regulated activities for the industry are set out under the Health and Social Care Act 2008 (regulated activities) Regulations 2014 and are in the power of the provider to ensure they are regulated for the correct activity.

  1. Marketing Plan

a. Who is Your Target Audience?

i. Age Range

We don’t have restrictions when it comes to the age range of people we want to admit to our supported living facility.

ii. Level of Educational

We don’t have any restriction on the level of education of those we are ready to accommodate in our supported living facility.

iii. Income Level

We don’t have any cap on the income level of those we are looking to accommodate in our supported living facility.

iv. Ethnicity

There is no restriction when it comes to the ethnicity of the people we will accommodate in our supported living facility.

v. Language

There is no restriction when it comes to the language spoken by the people we will accommodate in our supported living facility but we will prefer people that speak English.

vi. Geographical Location

Anybody from any geographical location will be welcomed in our supported living facility.

vii. Lifestyle

King James® Supported Living will not restrict anybody from accessing our facility and services based on their lifestyle, culture, or race.

b. Advertising and Promotion Strategies
  • Host Themed Events That Catch Attention.
  • Tap Into Text Marketing.
  • Use FOMO to Run Photo Promotions.
  • Share Your Events in Local Groups and Pages.
  • Turn Your Social Media Channels Into a Resource
  • Develop Your Business Directory Profiles
  • Build Relationships With Other Nonprofits and related organizations in our Area
i. Traditional Marketing Strategies
  • Marketing through Direct Mail.
  • Print Media Marketing – Newspapers & Magazines.
  • Broadcast Marketing -Television & Radio Channels.
  • OOH, Marketing – Public Transits like Buses and Trains, Billboards, Street shows, and Cabs.
  • Leverage direct sales, direct mail (postcards, brochures, letters, fliers), print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.
ii. Digital Marketing Strategies
  • Social Media Marketing Platforms.
  • Influencer Marketing.
  • Email Marketing.
  • Content Marketing.
  • Search Engine Optimization (SEO) Marketing.
  • Affiliate Marketing
  • Mobile Marketing.
iii. Social Media Marketing Plan
  • Start using chatbots.
  • Create a personalized experience for our housemates.
  • Create an efficient content marketing strategy.
  • Create a community for our donors and volunteers.
  • Gear up our profiles with a diverse content strategy.
  • Use brand advocates.
  • Create profiles on the relevant social media channels.
  • Run cross-channel campaigns.
c. Pricing Strategy

When working out our pricing strategy, King James® Supported Living will make sure it covers upkeep, medications, premium, economy or value, and a full support package.

In all our pricing strategy will reflect;

  • Cost-Based Pricing
  • Value-Based Pricing
  • Competition-Based Pricing.
  1. Sales and Distribution Plan

a. Sales Channels

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, religious organizations, nonprofit organizations, and charity to help refer people with disabilities to us.

King James® Supported Living will also leverage the 4 Ps of marketing which are the place, price, product, and promotion. By carefully integrating all of these marketing strategies into a marketing mix, we can have a visible, in-demand service that is competitively priced for our housemates and donors.

b. Inventory Strategy

The fact that we will need educational materials, toiletries, medications, and foodstuffs per time means that King James® Supported Living will operate an inventory strategy that is based on a day-to-day methodology for ordering, maintaining and processing items in our warehouse. We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.

King James® Supported Living will make sure we work with “Just-in-time (JIT) inventory” – (JIT involves holding as little stock as possible, negating the costs and risks involved with keeping a large amount of stock on hand.)

c. Payment Options for Customers

Here are the payment options that King James® Supported Living will make available to her donors and contributors;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer
  • Payment via bank draft
d. Return Policy, Incentives, and Guarantees

At King James® Supported Living, we offer services, and the nature of services we offer does not accommodate return policy, and incentives, but we will guarantee our housemates that they will be adequately supported.

e. Customer Support Strategy

Our customer support strategy will involve seeking customer feedback. This will help us provide excellent service to all our housemates, it will help us to first understand their needs, experiences, and pain points. Regularly, we will work towards strengthening our Customer Service Team and also Leverage Multi-Channel Servicing as part of our customer support strategy.

  1. Operational Plan

We plan to expand our revenue by 20 percent in the second year and the plan will include a marketing, sales, and operations component. The operations component of the plan would include attracting grants and fundraising strategies that will enable the firm to boost our service offerings and support revenue growth.

a. What Happens During a Typical Day at a Supported Living Facility?

As the name implies – supported living means that the workers are supposed to reside in the facility and their typical daily activities start by;

  • Helping residents get out of bed
  • Helping residents with toilet hygiene.
  • Helping residents with Bathing or Showering.
  • Helping residents get dressed.
  • Helping residents feed and take their medications.
  • Assist residents in Walking/Climbing Stairs.
  • Carry out safety and emergency responses when required.
b. Production Process (If Any)

There is no production process when it comes to supported living.

c. Service Procedure (If Any)

There is no service process when it comes to supported living.

d. The Supply Chain

King James® Supported Living will rely on social workers, counselors, religious organizations, and government agencies to refer people with disabilities to us. So also, we have been able to establish business relationships with wholesale supplies of educational materials, toiletries, medications, foodstuffs et al.

e. Sources of Income

King James® Supported Living make money from;

  • Contributions for partners and donors
  • Grants from government agencies and charity organizations
  • Community support.
  1. Financial Plan

a. Amount Needed to Start your Supported Living Facility?

King James® Supported Living would need an estimate of £150,000 to successfully set up our supported living facility in the United Kingdom. Please note that this amount includes the salaries of our staff for the first month of operation.

b. What are the Costs Involved?
  • Business Registration Fees – £150
  • Legal expenses for obtaining licenses and permits – £700.
  • Marketing, Branding, and Promotions – £1,000.
  • Business Consultant Fee – £1,500.
  • Insurance – £1,400.
  • Rent/Lease – £50,000.
  • Other start-up expenses include commercial satellite TV subscriptions, stationery (£500), and phone and utility deposits (£2,800).
  • Operational Cost (salaries of employees, payments of bills et al) -£40,000
  • Start-up inventory – £7,000
  • Store Equipment (cash register, security, ventilation, signage) – £2,750
  • Furnishing and Equipping -£30,000
  • Website: £600
  • Miscellaneous: £2,000
c. Do You Need to Build a Facility? If YES, How Much Will It Cost?

King James® Supported Living will not build a new facility for our supported living organization; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running a Supported Living Facility?
  • Cost of stocking up supplies such as educational materials, medications, toiletries, and beddings
  • Cost of food supplies and ingredients
  • Utility bills (gas, internet, phone bills, signage and sewage et al)
  • Salaries of employees
e. What is the Average Salary of your Staff?
  • Head of Supported living (President) – £40,000 Per Annum
  • House Manager (Administrator) – £32,034 Per Annum
  • Nurse’s Aides – £29,660 Per Annum
  • Caregivers – £28,878 Per Annum
  • Fundraiser – £26,500 Per Annum and based on target
  • Account Officer – £25,000 Per Annum
  • Front Desk Officer – £24,800 Per Annum
  • Cleaners – £20,000 Per Annum
  • Security Guard – £18,000 Per Annum
f. How Do You Get Funding to Start a Supported Living Facility?
  • Raising money from personal savings and sale of personal stocks and properties
  • Applying for a loan from your bank/banks
  • Pitching our business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
  • Source for soft loans from our family members and friends.
  1. Financial Projection

a. How Much Should You Charge for your Product/Service?

At King James® Supported Living, we will make our facility free of charge since we hope to attract enough grants and funds from donors.

b. Sales Forecast?
  • First Fiscal Year (FY1): £180,000
  • Second Fiscal Year (FY2): £250,000
  • Third Fiscal Year (FY3): £350,000
c. Estimated Profit You Will Make a Year?

King James® Supported Living will operate as a charity organization.

d. Profit Margin of a Supported living facility

King James® Supported Living is designed not to make profits hence we don’t have a profit margin for our services.

  1. Growth Plan

a. How do you intend to grow and expand? By opening more retail outlets/offices or selling a franchise?

King James® Supported Living will grow by first opening other outlets in key cities in the United Kingdom within the first five years of establishing the organization and then will start selling franchise from the sixth year.

b. Where do you intend to expand to and why? (Geographical locations)

King James® Supported Living plans to expand first to Blackpool, and then to Worthing, Tyldesley, Manchester, Bradford, West Yorkshire, Worthing, Southend, and Carlisle, Cumbria.

We intend to expand to these locations because statistics show that Blackpool has the oldest population of any UK city, with an average age of 43.2. It is followed by fellow coastal cities of Worthing (43), Bournemouth (42.8), and Southend (42.2). These cities have high shares of people who are at retirement age.

  1. Exit Plan

The founder of King James® Supported Living plans to exit the business via merger and acquisition. We intend to merge with an international charity organization that has a world spread so that our organization can be placed under a trusted hand when the founder retires.

The goal of combining two or more charitable organizations that is into supported living on a global scale is to try and achieve synergy – where the whole (the new organization) is greater than the sum of its parts (the former two separate entities) and with a well-structured management team and board of trustees.