If you run a small business in the United Kingdom, one of the ways you can position your business for growth and continue to expand your customer base is to subscribe to a loyalty software application that suits your industry.

Loyalty software apps help your business gain insights into the who, what, when, where, and why of your customer base, and this allows you to target your marketing better to appeal to each customer. Before you settle for a loyalty software app for your small business, you need to consider if it is cost- and time-effective or if you should find a way to improve it.

Ask your team, and your employees, and search the internet on how you can get more out of the current system if that is possible. Having said that, here are some of the best loyalty software apps you should consider if you run a small business in the United Kingdom.

What is the Best Loyalty App for Small Business in UK?

  1. Stamp Me

Stamp Me is a loyalty app that takes the traditional “Buy X, Get Y”-style loyalty cards and put them on your customer’s phones as a digital punch card. The simple and user-friendly loyalty app allows your customers to collect loyalty stamps and redeem reward vouchers, completely contactless.

Stamp Me is more than just a loyalty app as its platform provides you with the tools to communicate directly with your customers to increase customer engagement, stand out against your competitors and grow your business.

The program works for any type of business looking to incentivize and reward repeat behavior. Stamp Me is ideal for small businesses such as Cafes, Restaurants, Fast Food, Hair and Beauty Salons, Retail Stores, Spas, Car Washes, Health & Allied Services, Yoga Studios et al.

Businesses with highly repeatable products or services find the program to be incredibly successful. You can upload your brand logo, and a custom stamp icon and set the terms & conditions for your offer and rewards. This is How Stamp Me works for your business

  1. Sign up – Simply register your business for a free trial. Stamp Me then activates your loyalty card on the app so you can see how it works for yourself.
  2. Set up – Never has it been easier to implement a digital loyalty program! There is no software, hardware, or point-of-sale integration required. Stamp Me provides you with all you need to get going.
  3. Start retaining more customers – Once your digital loyalty card is set up and you are familiar with how it works, it is time to introduce the program to your customers.

2. CandyBar

CandyBar is an easy-to-use digital loyalty rewards program that helps to increase regular customers. CandyBar doesn’t use an app or POS integration. Merchants simply install a tablet or similar device at POS, with the CandyBar login webpage open.

Customers are prompted to sign up on the spot with the usual basic details (no payment card information), and from then on, they simply enter their phone number each time they make an in-store transaction to earn points and redeem rewards.

Interestingly, CandyBar helps you get more loyal customers and keep them engaged and the good part of it is that you can set it up in under 3 minutes.

  1. Swapi

Swapi is the only digital wallet globally that allows users to swap their loyalty rewards, cashback & gift cards between brands. Swapi helps brands reduce loyalty points & gift card liability by allowing consumers to spend their unspent balances elsewhere whilst allowing brands to avoid the negativity of expiry.

Customers can trade in their expired points from participating brands (300 so far, including Morrisons, Ocado, Selfridges, Deliveroo, and Fortnum & Mason) and receive in-app currency called Swapi Points in return. Swapi consolidates a shopper’s various loyalty cards and allows you to spend them across all your favorite retailers in one convenient digital marketplace.

  1. Bink

Bink is a little different from your standard loyalty program provider, in that it uses a unique payment-linked loyalty technology that enables a customer’s payment card to function as a loyalty card for your business. This means that customers are identified and rewarded every single time they shop.

It works for businesses that already have a loyalty program as well as ones that are starting from scratch. So, for example, if the reason that you are looking for a loyalty app in the UK is that your current rewards program needs sprucing up or expanding, Bink will drive loyalty engagement every single time a customer shops with you.

If you don’t have a rewards program at all just yet, Bink will help you introduce a scalable reward offering that attracts new customers and boosts engagement for your brand. With Bink, you can easily gain exposure to over 9 million potential customers when Bink features your brand on its own app and those of its banking partners.

  1. Fivestar

Fivestar is an integrated payment and loyalty system that automates sign-ups, rewards, payments, and even tips through a single streamlined Customer Touchscreen device. The device essentially replaces your credit card reader, as it accepts all the major payment types but also snowballs a fully automated rewards program into the transaction.

Needless to say, this is convenient for your staff and customers alike, as it essentially removes the middle man. However, Fivestar has its drawbacks as well.

The software helps staff to learn customers’ names and shopping preferences. Tagging allows you to further customize their experience. You can note their gender, age group, spending habits—really, anything you’d like—that will further help you send them deals that are specific to them.

  1. LoyalZoo

Loyalzoo is the first UK-based technology startup to develop a mobile loyalty card for independent retailers, helping them compete against larger brands. This is a Loyalty software of simple elegance that makes life better for business owners and their customers.

The two founders started Loyalzoo because it seemed crazy that independent shops and eateries should be still using paper and plastic loyalty cards. All the big brands have turned to mobile apps, while small businesses would not have the time and resources. They could see the same old pattern repeating itself: the big guys get bigger while the small guys get fewer. It doesn’t have to be like that.

The Loyalzoo software runs at or on the point-of-sale system and keeps staff in charge of the customer relationship. Automated marketing tools drive repeat visits post-purchase. Loyalzoo is the easiest digital loyalty and membership service for any small/medium-sized retailer.